We’re not sure if we’ve got this wrong here, but we’re after some advice/opinions!
Sponsorship, It shouldn’t just be about the FREE things’!? OR are we just being tight? Yes, the FREE items are great, and an amazing incentive to the sponsored riders! But it should be a 2-way thing? Wouldn’t being a selected company rider would be an honer alone?
Being a small and new business we simply don’t have the budget to give away FREE things all of the time.
Muddy-Footprints have a number of different types of riders,
from young, local level riders – riding because they love it! To top level, European riders, riding for their country & career. Therefore, we understand all riders needs are different and each sponsor is treated personally.
There are so many people out there looking for sponsorship, so if you’re lucky enough to be selected, please don’t forget that!
When sponsors are selected, we don’t expect much, It isn’t all about the competition results – although this is obviously a bonus! But it isn’t about winning week in, week out. Communicating with us is the best thing! Social Media updates (Facebook, Instagram, Twitter etc.) Word of mouth recommendations and even product or social media reviews. Our sponsors are a very import part of our team and we value each and every one! Working with the right riders is essential for sponsorship & relationship success.
If one of our sponsors has other sponsor/s we completely understand the need to promote both/all of their sponsors! – This goes without saying! However, another thing we don’t particularly understand is when sponsors advertise rival companies? We’ve spotted this too many times on Social Media. To us, being a sponsor should mean giving
everything you can to make a difference to that particular business.
If you’re looking for sponsorship don’t just sell the success, don’t promise red rosettes and competing at a high level. Sell the journey! The fact you have a good social media following or very active on Social Media? The fact people will follow you through the highs and the lows! A great read and something to learn from – https://ridingwithcharlotte.wordpress.com/ ‘ We All Fall Down’ by Charlotte Gomez. Make yourself stand out! Remember, companies receive sponsorship requests on a daily basis! (Even if they’re not looking!)
We thought sponsorship would be an amazing opportunity for both Muddy-Footprints, as a business, and young riders that are passionate about their hobby and career! We’re trying to promote our sponsors and help them as much as possible, while they promote us in return as a small and new business.
We’re absolutely loving our ‘Sponsorship journey’ and the relationship with our new sponsors! However, we wanted to know if you think we’re getting it right? Are we thinking the right way, should we be giving more? What are your thoughts and opinions?